Our Team
Management Team
Parker Roloff
Parker Roloff is an operator-led investor focused on building and scaling high-growth consumer and CPG brands. His edge lies in identifying brands with early traction and then driving value through distribution expansion, retail placement, pricing and margin optimization, and disciplined capital deployment.
Parker has worked hands-on with founders to take brands from regional presence to multi-state and national retail, securing placements across major grocery, mass, club, and hospitality channels. He brings deep experience navigating distributor economics, retail buyer dynamics, promotional strategy, and supply chain execution, the levers that ultimately determine consumer brand outcomes.
As both an investor and operating partner, Parker is actively involved post-investment, supporting go-to-market strategy, wholesale partnerships, and exit positioning with strategic acquirers. His approach emphasizes capital efficiency, velocity-driven growth, and multiple expansion rather than financial engineering.
Prior to launching the firm, Parker led deal sourcing and capital formation efforts across growth-stage companies, building strong relationships with founders, distributors, and institutional capital partners. Parker holds a B.S. in Biomedical Sciences & Finance from Marquette University.
Founder & Managing Partner
Justin Brown
As Partner at Gullwing, Justin Brown brings 15+ years of spirits and consumer industry operator experience. He has a proven and repeatable track record of scaling brands from early growth to national distribution. Justin has successfully scaled brands from inception to $50M+ in revenue. Former sales leader at Ballast Point, Cutwater Spirits, and Onda Tequila Seltzer, where he drove go-to-market execution, distributor alignment, and key account expansion. Brings a deep, nationwide network of decision-makers across distributors, retailers, and on-premise channels, providing portfolio companies immediate leverage in distribution, velocity, and brand expansion.
Partner
Marketing DirectorEleanor Parks
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerKarl Holland
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
Venture Partners
Adam Kroener
Adam Kroener is a visionary entrepreneur and U.S. Army veteran who co-founded Carbliss in 2019 with his wife Amanda to redefine the ready-to-drink cocktail category with premium, handcrafted, zero-sugar, zero-carb, gluten-free offerings that deliver bold flavor without compromise. What began as a personal search for better keto-friendly drinks has scaled into one of the fastest-growing consumer brands in America. Carbliss posted an extraordinary 27,127% three-year revenue growth, earning the #7 spot on the Inc. 5000 and #1 in Food & Beverage, while selling 4+ million cases across 10,000+ retail doors, ranking top-5 nationally in RTD cocktail dollar sales in key markets. Remarkably, this growth has been achieved while reaching only ~15% of the U.S. population, leaving a long runway for continued category-defining expansion.
Venture Partner
Justin Brown
As Partner at Gullwing, Justin Brown brings 15+ years of spirits and consumer industry operator experience. He has a proven and repeatable track record of scaling brands from early growth to national distribution. Justin has successfully scaled brands from inception to $50M+ in revenue. Former sales leader at Ballast Point, Cutwater Spirits, and Onda Tequila Seltzer, where he drove go-to-market execution, distributor alignment, and key account expansion. Brings a deep, nationwide network of decision-makers across distributors, retailers, and on-premise channels, providing portfolio companies immediate leverage in distribution, velocity, and brand expansion.
PartnerMarketing DirectorEleanor Parks
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerKarl Holland
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.